Billy Heroman’s is pleased to announce the premiere of the 2010 fall collection as a Vera Bradley Authorized Retailer We're delighted and excited to bring this popular collection of products to the Baton Rouge and surrounding area. Our inventory of Fall 2010 styles and patterns, including "Very Berry Paisley", "Hello Dahlia", "Slate Blooms", and "Barcelona", along with several other recent and very popular Vera Bradley patterns arrived in early July. Customer response has been tremendous. Vera Bradley Stationery lines are also available. New product arrives weekly. Stop by soon to experience Vera Bradley at Billy Heroman's! Click here to email us with your Vera Bradley questions, and ask to be added to our special Vera Bradley mailing and email list. Kindly provide us with your name, address, and email address, and we'll keep you in the know about new products, announcements, and special promotions.

About Vera Bradley
The Vera Bradley story is a testimony to the American Dream. While on vacation in March of 1982, company founders Patricia R. Miller and Barbara Bradley Baekgaard were awaiting a flight in Atlanta when they noted a definite lack of feminine-looking luggage. The longtime friends promptly determined to correct this situation. Within weeks, these dynamic women had created a company named after Barbara's mother, (Veronica "Vera" Bradley) capable of both marketing and manufacturing their uniquely designed products. The demand for their handbags and luggage items has grown and so has Vera Bradley, which is now regonized nationally and worldwide.
Vera Bradley has had a loyal following of customers for over twenty years who not only look forward to fresh new fabrics and styles each season, but who also appreciate the function and quality that has become synonymous with the Vera Bradley name.

Who is Vera Bradley? Model, Mother, Hostess and Friend. Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s. Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model. Vera's classic style and grace inspired Barbara and Patricia to name their company after her in 1982. Those who knew Vera agree that her life was always full, fun and colorful!