Just over 100 years ago in Cleveland, a group of confection companies got together to give sweets and candies to orphans, shut-ins and the homeless. In all, they handed out 26,000 boxes of candy and named the event “Sweetest Day”. When they suggested making it an annual event, they were met with widespread cynicism, as the public thought that perhaps they were thinking more of creating a holiday that helped their pocketbooks, not the needy. Still, the observance has survived down through the years, primarily in the Northeast and Midwest, as a day to reach out to those who are in need of some help and encouragement.
Who in your life could use a pick-me-up? Billy Heroman’s Flowers & Gifts has a wide selection of options sure to make them smile. Sweetest Day is October 21. Continue reading