Sustainability is more than just being green. It's about honoring people, the planet, and our purpose: caring for our employees, uplifting our community, and finding thoughtful ways to spark joy through flowers, all while being mindful of our impact. At Billy Heroman's, we're committed to blooming responsibly every single day by rethinking our practices, partnering with like-minded growers and vendors, and making choices that protect both people and the planet. We believe fresh flowers should never come at the cost of the Earth — they should help it flourish.
Being an Eco-Conscious Florist Means We:
1. Use Seasonal Flowers Whenever Possible
Just like eating produce that's in season helps reduce the energy needed to transport goods across long distances, choosing seasonal flowers for our arrangements is a smart and sustainable practice. They help us stay in tune with nature's rhythms, allowing our designs to reflect the time of year in a beautiful and authentic way. Seasonal flowers also remind us, and our customers, that there is beauty in embracing the moment and celebrating what the earth is offering right now.
2. Reuse Vases & Offer a Vase Refill Program
While flowers evolve throughout their full lifecycle, glass and ceramic vases remain static. That's why we always reuse our vessels for different events instead of discarding them, giving them new life with each arrangement. We also encourage customers to return gently used vases by giving them a free bouquet of flowers. This reduces waste, adds a sense of thoughtful intention to our designs, and is an easy, elegant way to go green.
3. Recycle & Reuse Flower Boxes
Our fresh flowers arrive in sturdy cardboard boxes that have proven to be surprisingly versatile — proof that sustainability often starts with simple choices. While we crush, bunch, and recycle what we can, many of these boxes are given a second life in our shop as extra carriers during our holiday delivery runs. Repurposing these materials helps us reduce waste and make the most of every resource that comes through our doors.
4. Plan Our Delivery Routes with Efficiency in Mind
Mapping out the order in which we make our deliveries makes sense from a strategic perspective in that we bring smiles to our customers faster, which is our number one goal. A well-planned route ensures that each bouquet arrives fresh and on time, creating memorable moments without unnecessary delays. Streamlining our delivery schedule also reduces fuel consumption, lowers vehicle emissions, and minimizes the time our amazing team spends on the road. It's a win-win approach that blends excellent customer service with eco-conscious decision-making.
5. Treat Our Employees and Growers Fairly
Sustainability doesn't end with caring for the health of the environment; it begins with treating all living beings with care and concern for their well-being. Our employees and growers are a part of our family, and we treat them with the utmost respect, ensuring that our relationships are nurtured just as much as our beautiful flowers. We prioritize fair treatment, open communication, and supportive work environments where everyone feels valued and heard.
6. Volunteer Throughout Our Community
Being eco-conscious isn't just about caring for the planet — it's also about investing in the well-being of our community and creating a positive impact for everyone who lives in or visits the area. We believe that giving back is a natural extension of our values, and our team takes pride in offering both our time and resources to support local causes. We often donate flowers to local charities and are honored to contribute however we can.
7. Believe in the Power of Education
Being an eco-conscious florist begins with learning how to cultivate, design, and deliver our flowers sustainably, as well as implementing steps to ensure we're doing it right. We make every effort to learn as much as possible about these processes, staying on top of growth and changes as they occur. We seek out education on eco-friendly practices, keep up with industry innovations, and stay connected to evolving standards through events and conversations with like-minded growers and florists. It's all about continuous improvement.
8. Share Information with Our Customers
We've spent years learning how to be a great and sustainable florist and have built the tools and habits to make eco-conscious choices every single day — and we're passionate about sharing our knowledge with others. Whether you're a fellow florist, a curious customer, or someone just starting out on your flower and plant care journey, we're always happy to talk about what we've learned and best practices. We believe knowledge is power, and the more we share, the more impact we can make together.
9. Are Open to Learning & Growing Towards a More Sustainable Future
When it comes to being an eco-conscious florist, we'll be the first to admit we don't have all the answers. But we're deeply aware, always learning, and committed to doing better every day. Sustainability is a journey, and we approach it with humility, curiosity, and care. Every decision we make — from the flowers we source to the materials we use — is guided by our desire to protect what matters most: our people, our community, and our planet.Fresh flowers and plants are here to make special events and everyday life extra memorable and beautiful. It's all about feeling good and doing the right thing, even inside our flower shop.