Our History

Often Imitated, Never Duplicated

The Heroman family has been in the flower business in Baton Rouge for over one hundred years. The original business was located downtown across from St. Joseph's Cathedral. Billy's grandfather, and father's business started as a Feed and Seed store, and as a young boy, Billy would go with his father in a horse and buggy to New Orleans to pick up chrysanthemums for All Saints Day sales.

In 1955, Billy and Janet Heroman started their florist business on Perkins Road. They built their business on customer service - giving personal attention to every order, and giving back to the community they love. The store they bought at 1946 Perkins Road is a fixture in the neighborhood, serving generations of customers for over 60 years.

Today, the fourth generation family-owned company is run by Billy's son and three grandsons with a worldwide online presence and four stores across the Baton Rouge area. Recently named the Best Florist in Baton Rouge, we've been providing our home town and beyond with award-winning floral design, spectacular special events, innovative plant design, and more.

We follow the example of our founder, Billy, giving unparalleled service, regarding our customers as friends and striving to make the events of their lives more meaningful through flowers.