January 18, 2012
It is my pleasure to share with you the exciting news that Fred Heroman’s Florist has merged its operations with Billy Heroman’s Flowers, Plant Services and Gifts as of November 1st, 2011. I will continue to be available to you at the Florida Boulevard location and I am extremely comfortable guaranteeing that you will continue to receive the exceptional professional service that you are used to,. Billy Heroman’s is a 56 year old company. They are a recognized community leader and respected horticultural firm, operating flower shops, greenhouses and a commercial plantscaping division. If at any time during this conversion you have any questions or concerns, please feel free to call me, Fred Heroman, at 225.927.6070 or Buzzy Heroman at 225.272.ROSE(7673), ext. 1043.
As the last few months should have demonstrated, you will experience no changes through this transition. You will, unquestionably, continue to enjoy first class customer service and top notch quality flowers, plants and gifts, all provided by the faithful employees you have dealt with through the years, now team members of the Billy Heroman’s Flowerland family. Joining forces with Billy Heroman’s gives us new resources with which to better serve you. Combined we have 4 locations conveniently spread throughout the city, hundreds of years of experience in our talented design team, a fabulous website to offer you rewards while enjoying the convenience of online ordering and increased access to the best quality and value floral and gift products in the world.
Growing up in and around the flower business my entire life, it was very important to me to keep my business “in the family” when my four children decided to pursue other careers. Joining forces with Buzzy and Susie Heroman, two of their sons, Ben and Robert, and their nephew, Todd McBride (now the 5th generation of Heroman’s in the industry), allows me to do just that. As a little lagniappe for you, my loyal customers, I have included with this letter a brief history of how our family entered this industry and why it means so much to me.
I hope that you enjoy reading through it. Buzzy and I look forward to continuing to serve your floral, plant and gift needs in 2012 and beyond.
With warmest regards,
Fred Heroman William J. “Buzzy” Heroman, Jr.
Fred Heroman’s Florist Billy Heroman’s Flowerland